Case study · Lisa Leonard
Around 10% of zero-result queries recovered each month — +1% in revenue from Semantix.
Lisa Leonard’s native search still hits empty results on typos, misspellings, and intent-heavy queries. Search Saver recovers around 10% of those zero-result queries each month, contributing +1% in revenue.
~10%
Zero-result queries recovered per month
Approximate monthly share of zero-result searches recovered into product engagement.
Monthly recovery share on live Search Saver traffic.
+1%
In revenue
Approximate lift in overall revenue attributed to Semantix recovery.
Search Saver
Layer on existing search
Recovers empty results in place — no storefront rewrite.
Monthly
Ongoing recovery
Recovery compounds as more zero-result patterns are classified.
In-session
Attributed engagement
Recovered clicks and carts tie back to the zero-result query in-session.
The problem
High-intent shoppers still typed imperfect queries — typos, poetic phrasing, and intent that keyword search could not map. Native search answered with zero results.
What Search Saver did
Search Saver recovered those empty searches in place. Around 10% of zero-result queries are recovered each month, contributing +1% in revenue through Semantix.
What showed up in the data
~10% recovered each month
A steady share of zero-result searches is recovered into product engagement — not a one-week spike.
+1% in revenue
Recovery is measurable at the revenue layer: about one percent lift in overall revenue is Semantix-attributed.
Dead ends were purchase intent
Empty results were not low-intent noise — recovered journeys still reached clicks and carts.
- Around 10% of zero-result queries are recovered each month.
- +1% in revenue attributed to Semantix.
- As more zero-result queries are classified, similar shoppers recover faster next time.
Methodology
Public figures for Lisa Leonard are approximate monthly rates from live Search Saver analytics: around 10% of zero-result queries recovered per month, and +1% in revenue attributed to Semantix. Catalog products, SKUs, and per-item pricing are excluded.
This public summary excludes catalog products, SKUs, and per-item pricing.
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